Wisdom Roots is a propagation campaign to be carried out with utmost care and planning in a very sensitive society. It involves the heavy responsibility of reforming a society steeped in to superstitions and anarchy by transforming at its roots. Volunteers or Wisdom Roots reached out to about 25 lakh households and many others on the streets in Kerala irrespective of caste or religion with the intention to spread the message of love. 40 lakh copies of a thin book titled “What is Life for” was distributed among them. Hundreds of thousands of CDs containing lectures, inspiring pamphlets and translations of the Holy Qur'an were distributed.

Friendly visits, interaction programs with households, creation and distribution of materials relevant to programs, door-to-door notification in advance of major programs, and conduct workshops for volunteers and managing Wisdom School are the major activities being conducted under the auspices of the Roots Department.